It seems everyone is jumping on the social media bandwagon. Doing so requires an enormous investment of time, dedication and experimentation. That said, using these proven SMM strategies will help you hit the ground running.
Maintain a current and relevant blog. Use your blog to promote any specials or sales you may be having. Also post updates containing information about vital news, such as changes in your operating hours, closings and new locations opening up. You should also put this into your blog.
Use a like box for Facebook on the upper right hand corner of your blog page. This lets people “like” you at Facebook. Having this sitting on your blog will let people like your page without having to navigate away from your site. The easier it is to do for you, the better it will be for you.
Try adding a widget to your site to maximize its SMM potential. Using a widget somewhere on your site can help you gain followers. A widget will also let the visitors share your page directly from your site.
Always ensure that you add new content regularly. Many followers in social media have an expectation of frequent updates, and if you don’t supply these, you can hurt your reputation online and lose followers. Attempt updates at least three or four times a week.
One way to get your business’s name out there is to guest blog for others in your niche or have a popular person in your niche guest blog for your business. Either way, you can generate more traffic. You should ensure that your guest-blog agreement specifies that there will be a link that links to your site. On the same token, allow your own guest bloggers the same courtesy. It’s a win-win situation, because followers will likely check out both websites.
You will certainly make mistakes with your social media marketing campaign but luckily, these mistakes are easy to correct. Social media changes rapidly so keeping up with what’s going on is important. Create quality content and use all the available tools to help draw customers to your pages.