Hvad er en fjernstyret drone?

Hvad er en fjernstyret drone?

Der findes to former for droner: dem vi kalder fjernstyrede, og dem som militæret bruger i kampaktioner.

Der findes to former for droner: dem vi kalder fjernstyrede, og dem som militæret bruger i kampaktioner. Du er landet på denne side fordi at du er interesseret i de såkaldte, fjernstyrede mini droner – eller som man populært og teknisk kalder dem: Quadcopter droner.

Her på siden kalder vi det blot for en drone, for vi ved, at du ved, at der er tale om de herlige fjernstyrede mini droner. En drone er ligesom en fjernstyret helikopter – den er bare langt mere teknisk og kan bruges til mange forskellige ting. Fx kan en drone bruges til at lave fantastiske film af din by, af landskabet eller hvilket terræn du nu flyver i. Nogle af dronerne flyver op til 300 meter op i luften, så der er rig mulighed for at få nogle fede videoer i kassen. De fleste droner har nemlig et indbygger kamera, eller så kan man nemt montere et på dronen.

Konklusion: en drone er en teknisk helikopter der kan bruges som legetøj og til andre praktiske ting: fx til at fotografere og lave videoer.

Den populære AR. Drone fra parrot

Der findes endnu ikke et særligt stort udvalg af droner herhjemme i Danmark, da droner stadigvæk er en relativ ny ting. Men der er ingen tvivl om at droner vil buldre frem i de næste par år, fordi at de er meget tekniske og kan bruges til praktiske ting.

Hvis der er en drone som virkelig skiller sig ud fra mængden, er det uden tvivl en AR.Drone fra Parrot. Parrot lancerede dronen sidst i 2012 og den blevet meget hurtig populær. Det der adskiller denne drone fra de andre droner, er at den er billig og har rigtig meget udstyr. De fleste droner koster over 4000 kroner, men denne drone kan købes for under 2500 kroner. Dertil skal der nævnes at dronen har et indbygget HD kamera og en fantastisk applikation til iPhone, iPad og Android.

Hvorfor skal man købe en drone?

Der er en grund til at vi har lavet en stor side om droner – fordi vi tror at det er fremtiden. Der er rigtig mange grunde til at du skal købe en drone – men du får kun et par grunde til det. De grunde må i sig selv være nok til at overbevise dig om at du skal anskaffe sig en drone.

Du skal købe en drone, fordi:

  • At det er et fantastisk stykke legetøj. Selvom der er mange der bruger droner til praktiske ting, såsom at landmænd kan få et overblik over sine marker, eller at fotografer bruger dem til at få fantastiske billeder af seværdigheder eller landskabe, så er der ingen tvivl: droner er for normale mennesker et stykke legetøj. Et stykke teknisk legetøj, der virkelig kan få en til at komme i godt humør.
  • At det er fremtiden. Vi er her på droneguide.dk ikke i tvivl om at droner vil udvikle sig meget hurtigt indenfor de næste par år – men i hvilken retning de vil udvikle sig i, ved vi desværre ikke. Men vi kan kun sige: at hvis du anskaffer dig en drone nu, vil du være en mester til at flyve med droner, når det bliver normalt at alle mennesker (eller mange flere end nu) har en drone.

Der er mange andre grunde – men jeg skal heller ikke holde dig beskæftiget hele aftenen.

Her på siden kan du læse mere om droner, de populæreste droner, samt kan du læse eller stille eventuelle spørgsmål i vores forum om droner. God fornøjelse – og vent ikke med at købe en drone. Det kan betale sig – i høj grad!

Regler for flyvning med drone

Når man flyver med droner (som fx. AR Drone 2.0 og DJI Phantom) er det vigtigt at man overholder reglerne for flyvning med droner. Trafikstyrelsens regelsæt blev gyldigt i 2004, da civile mennesker begyndte at få luftfartøjer.

Herunder kan du se en infografik med regler om flyvning med droner. Som udgangspunkt, hvis du er interesseret i en mini-drone, som fx AR.Drone 2.0, DJI Phantom eller lignende, gælder reglerne for flyvning med drone – under 7 kg.

Reglerne for flyvning med droner under 7 kg

Reglerne for flyvning er som sådan meget simple, men det er ikke altid at man tænker over dem. Det vil derfor være en god ide at læse reglerne godt og grundigt igennem (evt. på Trafikstyrelsens hjemmeside), således at man er helt klar over dem.

Reglerne er således:

  • Mindst 5 km til den nærmeste offentlige flyveplads
  • Mindst 8 km til den nærmeste militære flyveplads
  • Mindst 150 meter til nærmeste asfalterede vej
  • Mindst 150 meter til nærmeste beboede bebyggelse
  • Max flyvehøjde er 100 meter

Og så gælder den gyldne regel selvfølgelig, som vi håber og regner med at du respekterer: ingen mennesker skal komme i fare. Det vil sige at du ikke må flyve over andre mennesker!

Hvis din drone vejer over 7 kg (det gør de fleste mini fjernstyrede droner ikke), skal du have en tilladelse og flyve på et specielt område egnet til modelflyvning.

Classic 2D Images VS 360 Deg Product Images

Classic 2D Images VS 360 Deg Product Images

Internet and websites have been around for about 20 years or so

Internet and websites have been around for about 20 years or so. In its infancy, websites was mostly a text based medium, which slowly became more colorful as images and pictures were added to the pages. An image affects the minds of consumers at a larger scale, because it has the ability to convey the benefits of a product or service. It is also helps to attract the notice of the visitors, who may gradually turn out to be customers or clients.

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Initially, due to inadequate know-how, computers could exhibit only a few ranges of color graphics. A large amount of the graphics that were used on computers in those days were for desktop publishing software programs and were used for generating newsletters, brochures and simple homemade CG ads. However, today with the vast advances made in computer technology, both 2D images and 360 deg product images are used by webmasters to market their products or services. Both the image types are useful for marketing your products as images have become the most important aspect of designing a business website. In online marketing, customers do not have the ability to hold, touch, taste, handle or smell the products, and so images are the best way to interact with them.

2D images are a computer-based image made from two-dimensional models (such as 2D text, geometric models, and digital images). 2D images are mostly utilized in applications that were initially developed upon conventional printing and drawing technology, for instance cartography, typography,  advertising, technical drawing,  and so on. In these applications, the two-dimensional image is not only a depiction of an actual object, but a self-determining work of art with additional semantic importance; two-dimensional images are as a result favored, since they provide direct control of the image

Long-established methods have been around for a long time and have become “conventional” because they had performed their work then and continue to perform now.  The reasons for choosing 2D images are many. Even today, brochures, postcards and flyers still continue to spread your message to your probable customers.  Big 2D images are indispensable for outstanding presentations.  A 2D still image will give your customer an opportunity to actually keep his or focus on the image and contemplate on the particulars, which are things that cannot be done if the image zooms past in a slide show.  A 2D image helps your customers to picture the ultimate outcome of a project.

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Other benefits of 2D images

  • It helps to show the working of your product even if you do not set it up or bring it with you
  • Helps to create an exclusive look of the service or product and justifies its price
  • Makes your service or product more striking, sexier and forceful, and increase its apparent worth
  • Makes a uninteresting program to boost up visually through stimulating images
    sensationalize dull data and information
  • Generate something that live shots cannot achieve

360 Degree Product Images

360 Degree product images demonstrate your product from all angles, giving you a photo image in 3 D which becomes eye catching for your clients. You can also add sound to it if required. 360 deg product images symbolize a much improved advertising and sales tool that adds a new element to the catalog of your products.

Most marketing specialists agree that 360 degree product images are “one of the most efficient means to promote your products in the online shops”. These images permit the users and possible clients to turn around or rotate the products, scrutinize carefully and then take knowledgeable decisions about it.

Today more and more business websites are using the 360 degree product images as they believe that it will help to bring in a refreshing cool factor to their websites, can literally put them into a different dimension than that of their competitors. The businesses which are utilizing 360-degree product images are getting enormous benefits for example:

  • Visitors spend a longer time on their websites

  • The visitors click more which results in more sales

  • Reduced returns

  • Less enquires, phone calls, emails and questions asking for product information and details

10 mistakes often made by newbie internet marketers

newbie internet marketers

Most new internet marketers often continue to make the same mistakes again and again.

Most new internet marketers often continue to make the same mistakes again and again. The reason for this because they don’t have a definite plan about what to do and so make common internet marketing mistakes, one of which is “wasting their time”. However, this deserves its own section. In addition, some of the other common mistakes most new marketers make are as under:

Trying to find shortcuts

This is one common mistake that nearly all new marketers make when they are looking for some information related to internet marketing. Usually they come across some scam websites that promises and convinces them that by spending a few dollars on an “Amazing EBook” they will become filthy rich within a few days! Remember the more you search for these amazing shortcuts to online riches, your success will be delayed.

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Don’t understand the term of “NICHE”

This is another common mistake that most newbie internet marketers make. They simply don’t know the meaning of “NICHE”. In addition they also fail to recognize the vast potential of the internet especially in the small areas or topics to market in, and start promoting niches relating to “health”, “diet” and “how to make money”, which is, what most people do. What newbie’s don’t understand is that if they start in such highly competitive areas, it will slow down their progress and consequently cause stress and loss of money.

Make big plans but do very little

The number of people starting internet marketing is increasing by minutes, but only a few can succeed. The reason is simple. They make big plans but do very little. So it is very important to learn as you go along. Choose a niche you can stay focused, build a blog and start from there.

Fear of failure

Every person in this world fears about failure, though it is fact that only 4% of the people start from a scratch and eventually make it big in the internet. Today internet has become more positive and there are many free avenues which can help you to get started free or with very little investment. You start with a free blog about a topic, for instance “Videos on guitar training”. Write a few articles and submit them to the article directories, make some videos and upload them to YouTube which will help you to gain more exposure. This is your set up. Just keep going and don’t stop!

Using too many methods at the same time

This is another mistake that most newbie internet marketer makes. They use too many techniques for promoting their products. Remember if you focus on too many areas, you may not gain much. Therefore you should use only a few methods and enjoy doing them. Do them perfectly with consistency! Doing too many things at the same time may make you busy, but it doesn’t mean that you will get good results!

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Failure to learn the basic web designing skills

99% of online success depends on having a website. It is very rare to succeed in the internet without a website. Many new internet marketers think that their ideas will run without a website. But this is not true. So you should learn how to maintain your own websites and the basic web designing skills.

Quitting soon

Success may not come quickly, but it is not impossible. Many new internet marketers quit their ideas if they do not succeed overnight. This is not right as you have to work at least for 4 to 6 months trying to get constant unique traffic, build links, put up paid advertising and a host of other things. Often this may not work in the first instance. But you should keep on trying by writing new content for your blogs and websites and post new articles in the directories and other things. Keeping going at it for another 3 months, when you think of quitting. It is 100% sure that you will succeed.

Not understanding how to succeed in the internet

It is very rare that you will immediately get huge profits in your internet business. Success in internet business usually comes in small increments, which in due course will add up to your overall online success. You may be disappointed if you aim big at the start. Remember a small commission or sale will add up to big success in the future.

Hard work do not guarantee success

You can work hard all day and night till you drop dead, but it will not guarantee success. Your work should be in the right direction, as unnecessary and misdirected hard wok may lead to frustration and failure.

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Wait for success before building a list

It does not really matter what form of internet marketing you are doing. A list is very important for your success. Getting a lead is easier than selling a product. In the same way it is easier to sell a product to a list member than to a new customer. Good auto-responder doesn’t cost much for getting 500 leads. If you are able to build a list of about 500 targeted leads, then it is much better than having thousands of visitors coming to your website from spam links or spam email. Not getting an auto-responder and building a targeted list of potential clients to market to, is one of the main reasons for a new marketer to fail in his ventures.

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How to Backup Your WordPress Website

How to Backup Your WordPress Website

Creating a backup of a WordPress website is a responsibility that many people dismiss or overlook

Creating a backup of a WordPress website is a responsibility that many people dismiss or overlook as they think that it is the scope of the hosting company to safeguard your data. But this is not the case as it is your duty to safeguard the information and data. Therefore you should definitely keep your WordPress database and its other files backed up for restoration in case some disaster strikes.

You can easily find many WordPress Plugins and use them to backup your website, but it is very easy to backup your website manually which is equally important because there are chances that the plugins may malfunction.

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How to backup up your files

If you want to take a manual backup of the WordPress files, you must have an FTP client. You should set up connection with the FTP server of the host, and then look for the WordPress setting up directory. In case you have done WordPress installation by yourself, it will be an easy job; and if not, you must search and find the file. You will find a folder named “WordPress”.

In the next step you have to download the entire directory to your local machine.

Taking a backup of your WordPress Database

Your webhosting account has a default feature through which you can access and manage your database through phpMyAdmin. But if you use some Db administration tools, then the procedure is somewhat different, but the functionality remains the same.

Next you should gain entry to phpMyAdmin and search for the WP database. After locating it, you should find the Export tab and click on it for exporting your database. As soon as you click the Export option, a screen will show up. In the left column of the screen, you will find a list of the tables which are present in the WP database. You should select SQL as a format for exporting and then tick on the option “Save as file”. Click Go, for exporting the database. The downloaded file will consist of all the SQL statements required for recreating the database. As a default, your file name will remain the same as that of the database. For example: databaseyourname.sql

How to restore a WordPress Website

It is very simple to restore a WordPress website as you are required only to upload the WordPress Directory into the server and then bring back the database from the databaseyourname.sql backup file that you have downloaded as in 2 above. You should always use a secure FTP client for restoring your WordPress files back into the server and also use the same location where it was earlier positioned.

You should create a new database before restoring the data. This can be done by going to phpMyAdmin

After doing the needful, you should click on the Import link.

Backing up by using WordPress Plugin

You can also backup your WordPress site by using a highly rated WordPress Database Backup Plugin. For this you should install and activate it in your WordPress website. This Plugin is very effective as it backs up your WordPress tables (data, posts, etc) plus the other data that you found in the same database.

The plugin is can be easily downloaded and installed in WordPress Admin page. For this you should sign in to your WordPress site and then click on the ‘Plugins’ link found on the left sidebar and then click ‘add new’ option on the top of the page. Type ‘WordPress Database Backup’. You should find it as the first result. Then immediately click install, and continue to setup the plugin.

This plugin allows you to go to the configuration settings and program automatic backups. It is also recommended that you save the backup data files in a CD-ROM or in some external storage devices, or with some providers such as the Dropbox.

Developers

Developers

Developers need a solid text editor

Developers need a solid text editor is for working with complex web applications. It may be for creating a site from a scratch, for editing a CSS file or even just messing around with the configuration files on the server. For them, a good, solid text editor is the smiths hammer. You can find very good text editors both for free and at high cost. If you constantly work with a text editor then it an important choice. Below is a comparison of three popular text editors which will go a long way in helping you choose the best one for your use.

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The Notepad++

Notepad++ is a source code editor and is also a text editor. This software is distributed free. For displaying and editing text and as well as programming language source code files, the Notepad++ makes use of the Scintilla editor module.

Advantages of the Notepad++

The best advantages of Notepad++ are its tabs. Today most of the internet browsers have multiple tabs which are used for increasing efficiency and multi-tasking purposes. Notepad++ with its tabs gives the users the same advantages. You have the facility opening as many tabs as you want and copy and paste information in any of the tabs. Each tab can be saved as a separate file, and after they are saved, Notepad++ keeps all the tabs that were opened, organized in the same way as they were left.

Notepad++ gives support to a lot of different coding languages which ranges from C, C#, C++, Java, FORTRAN, and also Matlab coding. This is really helpful for persons who desire to work on their code when they are away from their main programming machine.

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The Eclipse

The Eclipse is an open source and independent software based on Java. It is used for making rich client browser based applications. As on date this framework is usually used for developing IDEs (Integrated Development Environments) like the JDT (Java Development Tool Kit) and ECJ (Compiler). But, it can be used for many other different kinds of client application too.

Advantages of Eclipse

By using the Eclipse constantly you will boost up the efficiency and quality of your applications, even as the development expenses and marketing time will decrease. This software has immense possibilities for incorporating and re-using of components.

Eclipse is always free and OS (Open source) software and is very popular worldwide. In addition to the free plug-ins, you can also find many premium plug-ins.

The Dreamweaver

In case you are a designer as well as a programmer, then using then Dreamweaver is the best option for you, because it helps you to develop and design your project in an atmosphere that supports nearly all important web development technologies, together with HTML, XHTML, CSS, XML, JavaScript, Ajax, PHP, Adobe ColdFusion software, and ASP.

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Benefits of Dreamweaver

Dreamweaver has many benefits especially for maintaining and designing websites, because it helps to build and edit websites very quickly. Its GUI interface enables coding and designing simultaneously. You can also see what your HTML looks like just after writing the code.

It has a split view interface which allows you to speedily build a page in the design view and then refine your HTML in the coding view itself. Also, the code that you want to modify can be found out quickly by just selecting the equivalent constituent in the design pane.

Notepad++ vs. Eclipse vs. Dreamweaver

Notepad++

Notepad++ is an advanced editor with coloring text that gives you more information about the code. It can distinguish and classify by color HTML tags, plain text, HTML attributes, and HTML comments. This helps to make the code image clearer and you can easily find a missing character such as “or >. In addition Notepad++ gives numbers to all line, which becomes handy when the PHP error results in error in the line number.

Business Meets Nature

Eclipse

Eclipse is a programming editor that is used for many programming languages like Java and C++. Eclipse also has an inbuilt debugger that finds bugs, by highlighting the incorrect line with a red ‘X’. However, Eclipse cannot be installed easily, and in case you would like to use PHP you must download a separate PHP Development Tool (PDT). If you are a beginner, you may become confused with all the different features of Eclipse and face difficulties in using it.

Dreamweaver

Dreamweaver starts up rather slower than Notepad++. However the design and source view in Dreamweaver, though sometimes if you make a change in the design view can often interfere with the original code and so you have to make changes.

Both Notepad++ and Dreamweaver present color for the code and thus it enables you to tell the code apart, which is an extremely helpful characteristic and makes it easier for you to be aware of the code.

Conclusion

It is really difficult to decide which of the text editors is more useful and helpful. Notepad++ is very popular as it is free and also due to its features. Dreamweaver on the other hand is useful if you code daily for a long time. On the other hand by using Eclipse, you can boost up the quality and efficiency of your applications with less expense and time.

Just like the other software applications, choosing the best text editor for your use depends on the flow and importance of your work. You should therefore experiment with them and see what suits you the most.

Planning Effective Internet Marketing

Planning Effective Internet Marketing

Do you know the reason why you have failed to succeed in your internet business in spite of all your efforts?

The reason is very simple. It is because you didn’t have a fool proof internet marketing approach.If you think by creating a website and submitting it to a few blogs or directories will bring you thousands of dollars, you should stop at once. It’s not going to happen! Because you should know: who you are and what you want your future to be. In all internet business there are basically two things which matters the most. They are “Buying” and “Selling”. So to put it simply, the whole thing comes down to this:

The customer

Question who your customer is and what he or she is looking for. Try to know their desires and problems. Just put yourself in their shoes and feel what you should offer to make them feel better.

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What should you offer?

Next, question what should you offer, or what do you have to offer to them? Why should they buy it from you? Are you better then the rest of your competitors? Can they trust you completely? Is the product you are offering, your own or are you selling someone else’s product? How can you make a tempting offer so that your customers will just line up for buying it? Just think, there are thousands of people who buy online daily. In case they are not buying from you, then whose fault is it really? Is it yours, or is the fault of the people?

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Therefore your priority would be to research everything before you start planning your internet marketing for your products. This is the first step, where everything starts. As in the case of other business, you must first of all understand your position, and then, what you can offer or do for your customers.

The First Step – Conduct an online research

The first step for an effective marketing strategy is to research the market. You research should include who are your chiefcompetitors and what are they doing in the internet. Are they using SEO, PPC, affiliate marketing, press releases, developing their own products as their marketing strategy? You should also find out their weakness. Do they offer any guarantee? What is the condition of their product? You should also research about your customers. Where can you find them? What do they actually want or forces them to buy a product? Take your time and read the reviews and testimonials, take part in forums and try to find out everything you can about your target market.

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The Second Step – Analyze the Data

After the online research, start analyzing the data. First systemize the data by writing down the strength and weakness of your competitors. Perhaps you might have more time than your competitors? Or probably you know about some targeted traffic sources that they don’t. So how will all this affect your business? Analyze carefully the places your target market normally visits. What do they want actually? Most probably they are not happy with the products found in the market. Can you offer them something that is better than the rest, or perhaps you can offer them a bonus.

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The Third Step – Developing your Internet Marketing Techniques

After knowing your target market and competitors, you should start developing your internet marketing techniques.

This requires some planning. You should think about the affordable marketing techniques you’ll use. Should you use SEO, PPC, email marketing, podcasting, blogging, video blogging, viral traffic generation, link building, webinars, banner exchange or some other method? Prioritize the marketing techniques and then find out which one will give good results in a short time. If you have enough time, you can use the Search Engine Optimization technique. On the other hand if your time is short, you can buy PPC traffic.

If you don’t have time and money, then stop right there, otherwise you’ll be a failure. Time and money are both needed for surviving in this competitive world.

The Fourth Step – Monitoring the Performance

After planning your internet market techniques, you should implement them immediately and start monitoring your internet marketing campaigns. Find out which were the keywords that people used in the Search Engines for finding out your website. Which were the keywords that brought you the maximum money in the PPC MARKETING? Are your SEO rankings satisfactory? How much time do your visitors spend on your website?

Remember that by only closely monitoring your performance you can find out what works for you and what doesn’t. Test your landing pages and Adwords ads against each other (A/B split test) to get some astonishing results which will go a long way for the success of your internet business.

How to write good a project specification for website projects

How to write good a project specification for website projects

For writing a good project specification for website projects

For writing a good project specification for website projects it does not really matter if you are building a great website like Twitter or a small one with a tiny member’s area; the point is to create a perfect manuscript outlining the total working and applicability of the project, giving your developers a scheme to work upon and, more significantly, to ensure that both you and your consumers get to the same page. A good project specification helps your designers to produce more precise mock-ups, developer’s code more competently, notify your customers about what precisely they’re receiving and keep the entire project operating on time within the budget.

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In the first instance writing a brief of the project

In the first instance writing a brief of the project is the key for a good and smooth running project, and is equally important to both the client and the developer/designer. This becomes more necessary if the project is large and includes many exclusive features like content management systems, custom scripts and e-commerce facilities. Therefore the following conditions should be borne in mind before writing a good project specification for website projects.

  • The developer has the knowledge of what is required from them

  • The clients understand that they are getting the value for their money

  • It forms the base for the contract between the client and developer

  • Both the client and the developer sit together and makes the plan and schedule of the project specification for smoother process and end results

The points for specifications

You should start with the points for specifications. There may be differences on the ideas on how the specifications should be written. This is a normal case for working in a team or agency. The questions will be on:

  1. What the thing is all about and what will it do?

  2. How will you contribute for doing the thing so that it achieves its purpose?

Before commencing on the task, you should remember that specifications should not be hard to write or read, because if they are hard, you will be wasting your time and energy on the format itself instead on the project.

Next you should consider that the specifications should not be bigger than what they should be. This can be done by not including any preamble or version history. The project specifications for website projects should not be non committal or unclear. The document should be light enough, useful and honest.

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The Procedure

You should have an overiew of the total process, its’ phases, and what should be completed before beginning the next phase – and s on. This may vary as it will depend on the size and scope of the project. In general the following phases can be considered:

  • Comprehensive site map

  • Frame and temper of mind / investigate and research

  • Wireframes for every page

  • PSD designs for every page

  • Assemble static HTML / CSS for each page

  • Testing on the Browsers

     

  • Constructing custom CMS and enter a few example content.

  • Integrate scripts into the static HTML site for conducting tests

  • Again test the whole thing on browsers

  • Incorporate static HTML into CMS

  • Enter actual content

  • Additional testing on browsers / consumer testing / alteration of codes and scripts.

  • Concluding stage and sign off

What should be included

It is rather difficult to know what should be included as the list is long, but the following ideas will be of great help:

  • Make a list of all the pages proposed to be included in the site

  • List of features to be included in each page. This is required for getting the idea about the page templates that has to be designed

  • The utility of each feature

  • Site hosting

  • Where will the site be hosted / tested?

  • Specify about jQuery / JavaScript / Ajax / scripts. Will the search results get loaded on the page itself, or will the page reload?

  • Whether the information of one page feed go all the way through to a different page

  • Which essentials are needed to update and which bits can remain static?

You can apply the above to any kind of website projects right from a large one to a smaller catalog WordPress website. All you need to do is to just work out the phases you require on a project basis, and then ask yourself or your client where you need to go from there.

The Impact of Good Product Images on a Landing Page

The Impact of Good Product Images on a Landing Page

Whenever you want to promote a product on the internet, you have to develop a website for showcasing

Whenever you want to promote a product on the internet, you have to develop a website for showcasing the product along with its specifications and other details so that it is able to draw the attention of the consumers. In many cases you should try to make a good landing page as it is an important element of your website, as it is good for search engines and the visitors end up directly where they are going to make the buying decision you want them to make.

Your landing page may be the frontpage of the website or it could be any other pages designed specifically for the purpose. The landing page should contain the links so that visitors can click on them to buy the product you are promoting. A good and efficient landing page will help you to keep your targeted audience occupied which in turn can increase the conversion rates.

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Product images matter much

Accurate and involving content barely yield any end results, if it is not supported with appropriate images. Bottom line is, that you should create a landing page which is visually appealing. For this you should verify if the images have the capacity to demonstrate the quality of the products or services you offer.

Images always have a great effect on the minds of the consumer. This is simply because images have the ability to express the benefits of a service or product which in turn becomes extremely helpful in getting the notice of those would be clients who would have moved on without taking any notice of the product.

For instance, if you are promoting a new car model in your landing page, then you should definitely have one or two images of the new car model along with the content because this will help your audience to get a better knowledge of the new model and they can also see it and make comparison before deciding or opting for it. If there are no images or pictures of the new car model then in all probability your audience may feel disappointed and move on to some other website dealing with cars.

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Use good product images

Good product images show the key features of the product. They will clearly show the main functions – for example of it’s a camera you’re selling, then the trigger and the lens should be visible. If it’s a phone, then it makes sense to show the display and keypads of the phone etc.

By putting in good product images on a landing page of your website, you actually cater to the exact requirements of your visitors and can also offer them the requisite personalized solutions. This on the other hand will help you to have a base of prospective and steadfast viewers.

While placing the product images which you are marketing on your landing page, you should remember that most people have the tendency to read from left to right, and so you should preferably place the product images on the left side of the landing page, if possible, next to the lead. Good quality captions under a first-class product image in a landing page will make the sales you require, so the product images should also link to the offer page.

The bottom line about using product images

 The bottom line about using product images in a landing page is to get across a fact or lay emphasis on a point on your website. Product images on the landing page make a website more attractive and at the same time has greater impact on the minds of the readers. However you should ensure that the product images that you are using on the landing pages are correct for your visitors.

Creating a PSD Design File for a WordPress theme

Creating a PSD Design File for a WordPress theme

Many people who have a design in their hands

Many people who have a design in their hands, either created by themselves or through a professional have often questioned on how to use and apply the design to their website. Most of them, who use WordPress, have some fundamental knowledge of HTML along with coding web layouts. They believe that creating a PSD design file for a WordPress theme is simple. However, this is not so. It is a lot more complicated due to the fact that often the layout is handled by the CSS and not the tables. Moreover, the main content, header and footer areas are mostly not contained in one single file.

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What is PSD?

PSD is the short form of “Photo Shop Data file” and is a commonly established file format. It supports all existing image modes (Grayscale, CMYK, Duotone, Indexed Color, Bitmap, RGB, Lab, and Multichannel). This format is enormously functional as it supports duotones, clipping paths as well as channels. In addition, PSD offers an exclusive feature – it can support layers even as every other format must be compressed on export. Whichever program supports PSDs openly can influence this layer information. Saving an image as layered images is rather helpful as it enables you to edit different parts of an image easily whenever you choose.

Creating a PSD Design File

If you are starting a big project, it would be always better to start with two PSDs; one for the first set of layouts and the other to act as a draft or crude style guide for the designing elements.

Your starting point should be the layout template. The layout template is the foundation that can be expanded later. It has a toolbox folder that contain the guidelines which are based on the 960 Grid, column helpers, shapes for simple measurement of the ordinary elements and spacing sizes, also guides for the ordinary browser sizes easily checking the “above the fold” spot. It, in addition, has normal folders and sub-folders to get you on the track.

The style guide template on the other hand has pre-loaded folders. You should put this PSD on a different monitor and turn on and off the folders for avoiding scrolling. As you go on designing, fill it with essentials that can be reused again. It consists of the Icons, Button styles, typography, and the basics such as the color palette.

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How to use the layout template

Initially you should copy the file in a folder and rename it with some common name like comps.psd. After that you should open it and perform some tailoring before starting designing. You should pre-load it with a starter set of columns and folders and that you commonly use, but in case the folders is not useful for every project you can either edit or delete it as needed to fit the website you have to design. The layer structure will look as under prior to tailoring:

In case you do not want color-coding you can turn it off by right-clicking on the folder and select “None” for color.

Before starting to design, you should rely on the items available in the toolbox folder. The main cols folders include sizing options for ordinary layout scenes. The folder for measurements contains many measuring guides. The 30px square, for instance, is commonly used for spacing between columns. The 75px and 100px boxes are useful for thumbnail photos.

As you design, you should keep on organizing things. Each time you make a layer you should name it right away.

The buttons should be sliced, hover states should be created, and accurate column widths should be calculated. You should then chop the whole thing into parts namely, the header, footer, sidebar and content. As your style sheet forms collectively you can find out where some exceptions were made, any lapses in the consistency also become extremely clear. Now you need to move a number of the structural thoughts into the design process for making it well-organized.

As soon as you get to know some Layer palette keyboard shortcuts, grouping and naming and becomes a normal ingredient of the process.

The top level folders matches strongly with HTML markup structure and are known as Header, Content, Sidebar, Footer and Background. Now you should modify these to fit the WordPress theme that you are designing. Inside the folder like the “primary nav” where fundamentals have many visual states you will trace subfolders labeled hover, on, and off. Again in the contents folder you will find some sub-folders named “text” which makes it easy to change all the fonts found in groups. In the same way, in buildout you can easily turn all the fonts in a segment off if they are found in a single folder.

Conclusion

The procedure described above may look somewhat complicated to the layman and they can opt for an expert in WordPress Theme pros who will create the designs in Photoshop, Gimp or Adobe Illustrator and then them into a well-designed WordPress theme. It should also be noted that if creating a PSD Design File for a WordPress Theme is coded properly, the graphics will be separate from the content, which in turn will make your WordPress website very appealing.

Organic SEO and AdWords – A Comparison

If you want to build up a successful marketing program

If you want to build up a successful marketing program, you have to be creative. There are many persons who venture into the program but are not sure about the avenues to pursue with the SEO (Search Engine Optimization). An effective SEO company will always provide a number of methods to boost up your rankings in the search engine and will not rely on the same methods again and again. If you spend money for your online marketing then you must know the difference and the effectiveness of the organic SEO and Google Adwords (PPC). You must also know that you can do everything at a lesser price. You must have a clear information and knowledge of both these online marketing methods and also learn about their pros and cons.

Organic SEO

Organic SEO depends on the algorithms of the Search Engines. The work of the Search Engines is to crawl and assess your website and then add its content to their directory and rank it after comparison with the other results. Whenever someone submits a query to a Search Engine, it retrieves its records and lists, and brings out the results which they think is appropriate to your query or search phrase.

The organic results are often inclined to some degree by a procedure known as the SEO (Search Engine Optimization). Organic SEO is a collection of self-determining techniques meant for presenting your website pages in the best possible way to the search engines. A highly optimized webpage ranks higher than a webpage that has not been optimized. SEO is a time tested, tried, and refined endeavor for ranking high on the SERPs and to stay in that rank for an indefinite time. It is not a straightforward or a quick one time attempt for getting reputation.

Pros:

  • You can gain organic rankings if you adopt some refined methods for optimization which are favourable with the SEO’s indexing algorithms, as they continuously examine the websites, evaluate them as per their laid down conditions and then rank them thereafter.

  • Visitors and users are naturally inclined to visit the organically ranked websites as these websites have achieved credibility obtained by a strong and relevant content, constant traffic and inbound links from other dependable websites.

Cons:

  • The ranks of big companies are always high as they are senior in the industry and online market. A fresh and new company finds it very difficult to get high rankings.

  • The effort and time required is rather high as it may take some time to reach the desired ranking.

  • The content of the website has to be reviewed, updated or refreshed constantly as the indexing algorithms changes frequently and websites have to follow the latest guiding principle, which in turn makes the procedure continual.

  • In all probability it is more cost effective than Adwords.

Adwords

Adwords of Google is in fact a PPC (Pay Per Click) program. In this program the website owner chooses his or her own keywords and location, mainly at what time, which place and how his or her classified ad will be located on the Google SERP which may be on the top or on the left side of SERP. For this you will pay a certain amount to Google every time a visitor makes a click on your advertisement in the SERP. It does not matter much whether you are a veteran webmaster or a new entrant in online marketing, your ad will rank high above, or besides the normal search results, which depends on your resources to fund the procedure.

Pros:

  • As soon as you make payment for the keyword selection and advertisement position, your ad gets immediate attention.

  • If your offer is attractive you will get a heavy traffic to your website.

  • As long as you fund the program, the process will remain active.

Cons:

  • The program is not advisable for those who have tight budget because the bid amount may vary as it is based on the location and keyword. The rates for top positions and aggressive keywords are higher.

  • You need to spend some time for making experiments with the process, in case your efforts are to be monetized.

  • As soon as the advertisements are taken off from the SERP, the traffic will also drop immediately.

  • Only those sponsored links which are really exceptional, attention-grabbing and unique, are more likely to be accessed.

Conclusion

The aim of both Adwords and Organic SEO is to draw the interest of the internet user who is searching for some definite information by means of the Google search engine. In case you would like to rank high perpetually then Organic SEO would be a good choice.

Nevertheless, a mixture of both the methods would be perfect for promoting a new website. You can use Adwords to get the preliminary awareness and after that follow it up with a resourceful SEO method for building up popularity of your brand in the ensuing days.