At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
Start a conversation with your customers. A customer leaving feedback is an opportunity to open a dialogue. Take advantage of your customers’ willingness to reach out by inviting dialogue and responding to their feedback. Make it your mission to learn everything you can about their needs, and use this information to make your next move more effective, or improve your company as a whole.
You should put a ‘like’ box on Facebook on the top of your blog page. This box lets people LIKE you on Facebook. When this is visible on your blog, visitors can “like” you without leaving that page. Making it simple will ensure that people are more willing to do it, thus giving you better exposure.
Utilize both social media strategies and an email campaign. Add a link to your Facebook and Twitter profile in the signature of the emails you send and let people know they can use these sites to ask questions. You might also could encourage folks to sign up for your newsletter by including the registration page link.
All the cool kids hang out on social media sites so if you want to market to them, you need to be on Facebook and Twitter. Social media allows you to market your product or service to millions of prospective customers. This article discussed how to put together a simple, yet effective, social media marketing program without spending a lot of money.